Sally Trier
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Activation
Roskilde Festival
2023/24
Roskilde Festival took a stand against boundary-crossing behavior with two bold activations. For the first time ever, Alien og Ko stepped onto the stage to amplify the message, while the striking No billboard made it clear that ‘no’ means ‘no’- on both sides of the festival fence. Both initiatives sparked conversation and became some of Roskilde’s most engaging content to date.