Sally Trier
Somewhat personal
Contact if relevant

In case you are 
wondering


I am a freelance creative, Art Director and AI Artist. After four years at a globally recognized agency (&Co., Copenhagen), I decided it was the time to work independently.

With a background in advertising, I have developed cross-media campaigns driven by creative strategy, human insights, and storytelling. My experience spans from global brands to niche projects, adapting ideas tailored to different industries and audiences. 

But creativity is not tied to one industry, and I don’t see why I should be either. So, when generative AI became available, it was an obvious next step to venture into. Then I got obsessed.

Not to add to the flood of AI-generated noise, but as a tool to shape ideas crowding inside my head. Today, alongside my work as an Art Director, I also work professionally as a prompt director, using text-to-image and text-to-video tools to bring my ideas to life and push creative boundaries. 

I work with advertising and art direction across both digital and physical spaces. I develop concepts, build brands, and tell stories across different platforms -through campaigns, visual identities, film direction, illustration, or AI-generated material. Regardless of the medium, the idea always comes first.


Services  


 Art Direction
 Concepting
 Directing
 Generative AI ( text-to-video text-to-image )
 Creative Consulting 
 Design
 Illustration
 Talks Workshops ( Generative AI )  




Regonition 
Awards


2025
Dansk Markedsføring  The M Talents ( The M List )Runway Talent Network Runway Creative Partners Program
Creative Circle Award Jury Member, Advertising Jury

Creative Circle Awards:
Shortlist TBA Craft / Copywriting, "NO", Roskilde Festival
Shortlist TBA Poster Design, "NO", Roskilde Festival
Shortlist TBA Craft / Art Direction, "NO", Roskilde Festival
Shortlist TBA Digital Single Executions, "NO", Roskilde Festival
Shortlist TBA Ambient, "NO", Roskilde Festival

2024
Creative LIAisons Onsite Mentee London International Awards

Creative Circle Awards:
 Gold SoMe Single Post, "Alien og ko", Roskilde Festival
Silver Ambient, "Alien og ko", Roskilde Festival
Silver Creative Partnerships, "Alien og ko", Roskilde Festival
Silver Creative Use of Influencers, "Alien og ko", Roskilde Festival
Silver Craft Copywriting, "Stræk. Snak. Smil", DRG, TrygFonden
Silver Integrated Campaign, "Stræk. Snak. Smil", DRG, TrygFonden

Rambuk Shortlist, Insight Campaign, "Hoved og Hale", Danske Bank
Effie Award Bronze, Sustained Success, "Stræk. Snak. Smil", DRG, TrygFonden
True Award Shortlist, Film Over 60 Sec, "Stræk. Snak. Smil", DRG, TrygFonden

2023
Creative LIAisons Virtual Mentee London International Awards
Creative Circle Award Silver, Film 21-60 Sec, "19 grader er ikke helt skævt", HOFOR

True Award Gold, Casting, "19 grader er ikke helt skævt", HOFOR
YCCA Shortlist, Digital, Rainforest Replica

2022
YCCA:
Shortlist, Advertising, Defend Your Team
 Shortlist, Design, In The Restroom

2021
Creative Conscience:
Silver Jelly Bells
Shortlist Disney: The 100th Year of Dreams Coming True

D&AD New Blood Wood Pencil, Disney: The 100th Year of Dreams Coming True
CREAM Winner

2020
Creative Conscience:
Silver Graphic Design, Horny Health
Bronze Caring Label
Shortlist Dark Music Kills Dark Feelings

D&AD New Blood Wood Pencil, Penguin: To Be Continued
Kravling Shortlist, Design, Penguin: To Be Continued


Press


 M-Talent forlader &Co.

Årets marketingtalenter 2025

Gen-AI photo exhibition

AI at the Agency

Launch of FERN AI

Gen-AI in marketing