Sally Trier
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Alien & Ko

Since 1999, Alien og Ko has been a staple of Roskilde Festival. But in 2023, for the first time ever, they stepped into the spotlight with a powerful message aimed at raising awareness about boundary-crossing behavior.
This initiative was a collaboration between Roskilde Festival and the creators of Alien og Ko, a registered trademark. Known for their iconic flag, Alien og Ko took the stage to amplify an important message about boundaries and consent, resonating deeply with festivalgoers. 

The use of Alien og Ko as a media platform in front of the festival’s stages was well received by festivalgoers and reached a wide audience through shares and engagement on social media. An Instagram post featuring a film about the initiative became one of the most-liked posts in Roskilde Festival’s history.

Media spend 0
Impressions 280,000
Engagements 13,989



Credits


Creative Director Rune Petersen
Creative Director Kristian Eilersen
Creative Jacob Benjovitz
Creative Sally Trier
Planner Thomas Christenson
Planner Nusha Haghighi
Graphic Finalizer Morten Grundsøe
Graphic Finalizer Kenneth Andersen
Strategist Søren Ravn
DOP (Director of Photography) Shilo Duffy

Awards


 Creative Circle Awards:
Gold SoMe Single Post, "Alien og ko", Roskilde Festival
Silver Ambient, "Alien og ko", Roskilde Festival
Silver Creative Partnerships, "Alien og ko", Roskilde Festival
Silver Creative Use of Influencers, "Alien og ko", Roskilde Festival



NO

 Festival-guests at Roskilde experience boundary-crossing behavior-threatening the free space meant for music and community. To take a stand, Roskilde Festival sent a clear message: ‘No’ means ‘no’- on both sides of the fence.




Each year, more and more guests at Roskilde Festival experience offensive and boundary-crossing behavior-behavior that disrupts the free space meant to be about music and community.

As the culmination of an increased focus on safety, Roskilde wanted to send a clear and unequivocal message: that there is no place for any form of boundary-crossing behavior at Roskilde Festival.

Because while we might loosen up when we're at a festival, we must never loosen our grip on consent and respect for the word ‘no.’

We placed a billboard directly through the festival fence to physically reinforce the message: that the word ‘no’ holds just as much weight on the festival grounds as it does outside, in everyday life. Throughout the entire festival, it stood as a bold, orange statement, and a conversation starter for festival-guests.

The billboard was immortalized in a piece of content shared across Roskilde Festival’s own channels, spreading the message far beyond the festival grounds. Politicians, influencers, musicians, and fans alike joined in, emphasizing the importance of ensuring that ‘no’ always means ‘no’- even at a festival.


Credits


Creative Director Rune Petersen
Creative Director Kristian Eilersen
Creative Sally Trier
Creative Lise Lehwald
Creative Martin Baltzer
reative Jacob Benjovitz
Planner Thomas Christenson
Planner Nusha Haghighi
Graphic Finalizer Morten Grundsøe
Graphic Finalizer Kenneth Andersen
Strategist Søren Ravn
Craftsman Bjarke Andersson


Awards


Creative Circle Awards:
Shortlist TBA Craft / Copywriting, "NO", Roskilde Festival
Shortlist TBA Poster Design, "NO", Roskilde Festival
Shortlist TBA Craft / Art Direction, "NO", Roskilde Festival
Shortlist TBA Digital Single Executions, "NO", Roskilde Festival
Shortlist TBA Ambient, "NO", Roskilde Festival

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