Sally Trier
Somewhat personal
Contact if relevant

What I did


Advertising Campaign
RedHjernen
2023
Dansk Råd for Genoplivning and Trygfonden made the stroke signs Stræk, Snak, Smil even more memorable by getting them wrong. Strike? Snak, Smil boosted recall by 40%, setting a new record for stroke awareness.


Generative AI
Music Video
Matongo

2024
 My directional debut for music artist Matongo. Shot on green screen with a single red light to blend him into an AI-generated world.


Advertising CampaignHOFOR
2022
HOFOR reminded Copenhageners that 19°C is the ideal room temperature and tilted their entire campaign (literally) to prove it. A quirky approach that helped cut energy consumption by 7%.


Advertising ActivationRoskilde Festival
2023/24
Roskilde Festival took a stand against boundary-crossing behavior with two bold activations. For the first time ever, Alien og Ko stepped onto the stage to amplify the message, while the striking No billboard made it clear that ‘no’ means ‘no’- on both sides of the festival fence. Both initiatives sparked conversation and became some of Roskilde’s most engaging content to date.


Generative AIMusic Video Drew Sycamore
2024
Official music video for music artist Drew Sycamore. Blending green screen footage with AI-generated worlds, the video visually mirrors the stages of a fading relationship.


Visual IdentityLogo DesignPublic Service
2022
A bold logo for Public Service that isn’t afraid to break the rules. A visual challenge to the status quo. A design that doesn’t just communicate but demands change.


Generative AIGalleryC02c0
2025
A curated selection of AI-generated text-to-image and text-to-video content exploring various concepts, aesthetics, and storytelling.


Mixed Media
Gallery
Illustration
2025
A collection of my illustrations and artwork, created using various techniques, styles, and diverse approaches.